Our story
Lua Riona – Two Sisters, One Moon, and a Story for All Queens
Lua means moon – a symbol of brilliance, change, and strength. Since it’s part of our family name, we’ve woven it into our brand. Riona means queen, because every woman holds power and elegance within – just like a queen.
Our logo – two embracing moons – symbolizes sisterly love, support, and a shared vision. Lua Riona is dedicated to all women who brighten the world with their strength and beauty.
Two Sisters, One Mission
We wanted to give women the opportunity to enjoy high-quality, affordable jewelry that lasts, without compromising on style. Each piece is carefully chosen to highlight your uniqueness.
Our adventure didn’t stop at selecting jewelry. We breathed life into the world you see before you. Behind every piece of jewelry, every photo, and every detail on our website, it’s us – two sisters with a love for details and a desire to inspire you.
Our jewelry is carefully curated so that you can enjoy variety without compromising on quality. Each piece is available in limited quantities because we believe your individuality deserves to be celebrated. Our jewelry isn’t just beautiful – it’s special, just like you.
Roza Ovca – A Voice that Empowers
Behind every piece of jewelry in Lua Riona lies a story of women, their strength, and limitless potential. But our mission goes beyond jewelry. We launched the Instagram profile Roza Ovca as an extension of our passion for supporting women.
Since January 2024, Roza Ovca has become a safe space on social media where we share messages of support, positive thoughts, and inspiration for all women who need a reminder of their strength, worth, and uniqueness. Our goal is to remind every woman that she is the queen of her life, capable of overcoming any challenge and shining with her own light.
Empowering women is not just our mission – it’s our way of life. Every piece of jewelry from Lua Riona carries a deeper meaning: to support women in their daily battles, celebrate their authenticity, and remind them of their inner beauty.
Roza Ovca is not just an Instagram profile – it’s a community of strong women who support, inspire, and remind each other of their own strength. We want every piece of jewelry from Lua Riona to be a symbol of that strength and a reminder of your inner beauty.
If you need motivation, support, or are looking for a "pick-me-up" moment, we invite you to visit the link.
🔗 Join the community on Instagram: Roza ovca
With Lua Riona and Roza Ovca, we want to show that every woman is a queen – radiant, brave, and worthy of all that life has to offer.
Eco-Friendly Packaging with a Personal Touch
We believe that every detail tells its own story. That’s why we create a luxurious and responsible experience that doesn’t burden our planet. Our packaging is thoughtfully designed with care for nature – practical, durable, and magical in its simplicity.
Every package is hand-packed with love and attention. From the design to the little surprises inside – every detail is crafted to bring an extra spark of joy to your day. We listen to your wishes to make each package unforgettable.
In line with our eco-friendly values, we’ve chosen not to brand the boxes in which we send our jewelry. This allows you to reuse them in your own way – whether for storing personal keepsakes, organizing your space, or even gifting something special to loved ones. We believe that the box can continue its story even after your jewelry finds its place.
For us, unboxing isn’t just about opening a package – it’s a magical moment that brings back the joy we all felt as children, opening gifts with anticipation and a smile. We want you to feel that excitement every time you receive our package, creating an unforgettable memory.
The magic begins with the first glance at our package and only ends when you’ve discovered all the carefully prepared details.